Tag Archives: Automobile

Ford R&D Sees New Technology

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Dan Orr, Digital Build Master at Ford, manipulates a virtual flashlight using the Oculus system.

The team at ReedHasIt is quite impressed with the forward strides in ford R&D. Wearable tech, including products like Google Glass or the countless number bluetooth-enabled smartwatches and wristbands, have become increasingly popular over the couple of years. Facebook has taken notice of this with their recent $2 billion purchase of Oculus Virtual Reality, a company that has created a unique virtual reality headset system. With the continued growth of these technologies, Ford aims to maintain it’s reputation as an industry innovator by utilizing Oculus Rift, the company’s VR product, in their research and development strategies.

As one of the first automobile companies to do so, Ford hopes their adoption of the Rift into their R&D process will allow them to obtain a more comprehensive look at how consumers view their vehicles. VR will allow Ford to see what consumer’s are seeing before production of the vehicle actually begins. Take a look at Ford’s application of VR below!

At the Ford Immersion Lab, Ford design teams congregate to simultaneously experience the virtual walkthrough powered by the Oculus Rift. As one staffer sports the Rift headset and explores the inside and outside of various Ford models, their colleagues can view an ultra-high resolution feed of what the wearer is seeing. This innovative application of VR enables the design and engineering teams to examine fine details of the interior and exterior of the vehicle.

As the wearer investigates the vehicle, data is simultaneously integrated back into the team’s design software. This allows for seamless and efficient adjustments to be made wherever the team deems necessary. With over 190 virtual vehicles studied last year, efficient and streamlined processes associated with Ford’s Rift usage are vital in keeping the design team ahead of the game.

Screen Shot 2014-05-14 at 11.23.11 AMElizabeth Baron, VR and advanced visualization tech specialist at Ford, is excited, yet cautious, about the future of VR technology in automobile production. “Let’s be honest, the virtual reality community in business is still pretty small,” she says. “But I always enjoy engaging with people in other industries, everything ranging from agriculture to defense, so we can share ideas about how we use the technology and what the future holds.”

As an industry tech leader, Ford is at the forefront of utilizing virtual reality technology in their business model. For more info on other Ford tech features, like SYNC, browse out extensive inventory at www.ReedHasIt.com!

Ford and Lincoln Gain Momentum as Consumer Choice

Ford Fusion

Ford Fusion help boost August growth in sales.

Ford is on a roll!  According to WardsAutoFord is continuing its sales momentum with an 8.1% gain in August on a daily-rate basis, and the outlook for Ford, is looking even better.

With the average age of vehicles on U.S. roads pushing 11 years, the publication says consumers are looking to replace their old cars. In addition, since many have higher mileage vehicles, the option of a new car, truck or SUV can be even more appealing.

“When consumers come in (to dealerships), they have the choice of high-mileage used vehicles or new vehicles with low interest rates,” Ken Czubay, Ford sales chief said. He said that he believes that will help sustain and build momentum of new-vehicle sales.

So, how popular is the Ford lineup?  Ford sold 216,017 vehicles in August, with 79% of those deliveries representing retail sales. That is the highest percentage since 2006.

Small vehicles are big! Overall Ford small-car deliveries were up 30%, compared with year-ago with the Fiesta surging 55.7% and Focus rising 3.0%.

Other hot sellers include the Fusion and Explorer. These vehicles posted increases of 9.6% and 8.7%, respectively. The Fusion’s performance marked its best-ever August/

Ford says things could have been even better for the Focus, Fusion and Explorer but there were inventory  constraints. There is good news, Ford recently began production of the Fusion at its Flat Rock, MI, assembly plant to boost inventory.

As for the ever-popular Ford F-Series pickup, it was another great month. Sales climbed 18.6%, compared with like-2012, to 66,728 units.

Look at Lincoln

According to WardsAuto, things are looking good for Lincoln’s MKZ. Once again, it was the volume leader with 3,652 deliveries, a 5.8% year-over-year increase. The MKS and Navigator were up 7.3% and 9.3%, respectively.

As you can see, when you buy a Ford, you’re in good company.  Hundreds of thousands of savvy consumers agree that Ford and Lincoln have a great lineup that offers power, performance, technology and style. When you’re ready to shop a huge selection, check out www.ReedHasIt.com.

Source: http://wardsauto.com