Tag Archives: design

Ford R&D Sees New Technology

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Dan Orr, Digital Build Master at Ford, manipulates a virtual flashlight using the Oculus system.

The team at ReedHasIt is quite impressed with the forward strides in ford R&D. Wearable tech, including products like Google Glass or the countless number bluetooth-enabled smartwatches and wristbands, have become increasingly popular over the couple of years. Facebook has taken notice of this with their recent $2 billion purchase of Oculus Virtual Reality, a company that has created a unique virtual reality headset system. With the continued growth of these technologies, Ford aims to maintain it’s reputation as an industry innovator by utilizing Oculus Rift, the company’s VR product, in their research and development strategies.

As one of the first automobile companies to do so, Ford hopes their adoption of the Rift into their R&D process will allow them to obtain a more comprehensive look at how consumers view their vehicles. VR will allow Ford to see what consumer’s are seeing before production of the vehicle actually begins. Take a look at Ford’s application of VR below!

At the Ford Immersion Lab, Ford design teams congregate to simultaneously experience the virtual walkthrough powered by the Oculus Rift. As one staffer sports the Rift headset and explores the inside and outside of various Ford models, their colleagues can view an ultra-high resolution feed of what the wearer is seeing. This innovative application of VR enables the design and engineering teams to examine fine details of the interior and exterior of the vehicle.

As the wearer investigates the vehicle, data is simultaneously integrated back into the team’s design software. This allows for seamless and efficient adjustments to be made wherever the team deems necessary. With over 190 virtual vehicles studied last year, efficient and streamlined processes associated with Ford’s Rift usage are vital in keeping the design team ahead of the game.

Screen Shot 2014-05-14 at 11.23.11 AMElizabeth Baron, VR and advanced visualization tech specialist at Ford, is excited, yet cautious, about the future of VR technology in automobile production. “Let’s be honest, the virtual reality community in business is still pretty small,” she says. “But I always enjoy engaging with people in other industries, everything ranging from agriculture to defense, so we can share ideas about how we use the technology and what the future holds.”

As an industry tech leader, Ford is at the forefront of utilizing virtual reality technology in their business model. For more info on other Ford tech features, like SYNC, browse out extensive inventory at www.ReedHasIt.com!

RAD (Reed Auto Design) Rides Delivers Customized Creations

burgundy RADThinking about upgrading your current ride? Let the one-stop customs and performance shop at RAD (Reed Auto Design) Rides build you the car you’ve been dreaming of! Whether you have Fiesta to the F-150 to the Focus and more, the world-class RAD Rides team has years of experience working with our comprehensive selection of after-market accessories. Specialty graphics, lift kits, air intakes, exhaust upgrades…if you can dream it, we can build it! From your fave Ford to any other make or model, you can find the best accessories and service for your vehicle at RAD Rides!

Get an inside look at these RAD-Rides!

photo-4[1]The RAD Rides team has the ability to take any make or model and create the one-of-a-kind custom car of your dreams. One of our latest creations was a Ford Excursion (featured above). A massive V8 engine is required for this heavy duty vehicle, supplying huge amounts of power and towing capacity accompanied by a spacious cabin. A close-cousin of Ford’s Super Duty line, the Excursion is large and authoritative yet practical. With the enhancements that this Excursion has seen, you can add ‘beautiful’ to the long list of adjectives describing this full-sized sport utility vehicle.

The RAD Rides team has also recently worked on numerous pick-up trucks, including the ever-popular F-250 Super Duty. Like the Excursion, the F-250 Super Duty can be equipped to have a large passenger capacity along with one of the biggest towing capacities in its class. Upgrades like power running boards, towing kits, bedliners, wheels tires and more make the possibilities infinite with aftermarket accessories from RAD Rides.

Our highly-trained team of performance accessory specialists at RAD-Rides is ready to walk you through every element of the custom car creation process. Even if you are a “do-it-yourselfer,” we offer all the parts and an extensive accessories selection — including audio upgrades and lighting upgrades — to help build you a perfect vehicle.

To see where you can find a RAD Ride at one of our top-notch dealerships near you, visit www.ReedHasIt.com! You can also browse our inventory online, or bring your own vehicle in to the closest dealership to get started on your custom creation!